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Category Archives: SEO

Using Images Strategically in Search Engine Optimization

Using Images Strategically in Search Engine Optimization is a very important thing to consider. When assessing page structure and layout, there is a subtle,…
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Incorporation of Company SEO and Branding

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to…
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Which has more SEO Value between Absolute Links and Relative Links?

The argument between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but…
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The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When…
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Can Any Inbound Linking Hurt My Ranking?

The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were…
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Is Search Engine Submission Necessary?

The simple answer is no - search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by…
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Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now…
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